As a retail consultant with over ten years of experience helping small shops and service businesses grow their visibility, I’ve repeatedly seen how much of a difference Google My Business SEO Tips can make. Early in my career, I worked with a local artisan bakery that struggled to attract new customers despite rave reviews from regulars. By applying a few targeted SEO strategies, we were able to significantly improve the bakery’s online presence and bring in a steady stream of new visitors.
One situation that stands out involved optimizing their profile images. The bakery had only a handful of low-quality photos, which made the business feel uninviting online. I encouraged them to upload high-resolution pictures of their signature pastries, seasonal specials, and even behind-the-scenes shots of the kitchen. Within a few weeks, we noticed an uptick in inquiries and foot traffic, with one customer explicitly mentioning they decided to visit after seeing a photo of a freshly baked sourdough on Google.
Another key insight I’ve learned from years of hands-on experience is the importance of review engagement. A local café client once received a detailed review praising a latte art workshop. I advised the owner to reply personally, thanking the customer and mentioning upcoming classes. That response not only encouraged the original reviewer to return but also inspired several new customers to leave feedback. In my experience, responding to reviews thoughtfully is one of the most overlooked ways to leverage Google My Business effectively.
Additionally, selecting the right categories and crafting a precise business description can dramatically improve search visibility. For example, a small bookstore I consulted had initially labeled itself under broad categories like “retail” and “books.” We refined their categories to include “independent bookstore” and “children’s books,” and updated the description to highlight rare collections and community events. Within a month, search queries from nearby residents more consistently brought up the store’s profile, showing that even small adjustments can produce meaningful results.
Finally, I’ve found that keeping the profile active and current is essential. One client neglected updates for several months, assuming their initial setup was enough. Once we resumed posting photos, adding updates about events, and responding to questions, engagement rose quickly. Maintaining a living, dynamic profile—not just setting it up once—creates ongoing visibility that pays off steadily over time.